LAURA MILANI, CEO, Istituto d’Arte Applicata e Design (IAAD)

Laura Milani, born in Torino, after science secondary school, studied architecture and design in Torino. She got a specialization in marketing communication and in international marketing. A remarkable part of her professional experience is made in Carré Noir, international agency specialized in corporate & brand image.

She taught “Advertising Communication” at IAAD and in 2000, being just 28, she became Director and CEO.

In 2003 she started the “Industrial design” department, adding it to the three historical ones, transportation, interior and graphic.

In 2005, she brought IAAD, first in Italy, to the obtainment of the study qualifications accreditation as EABHES – European Bachelor and Master of Science in design, with 4 possible majorings.

In 2007, thanks to a personal study about “enterprise democratic growth”, she started the first didactic international partnership with Rigoletti Casa de Diseño in Mexico City. This experience represents concretely the start-up for the international future of IAAD.

In 2008 she opened the official dialogue with institutions, associations of industry and craftsmanship and the local companies, for the starting of the first academic degree in “design of transportation means and mobility”.

In 2009, thanks to the collaboration with ISIA Firenze, she attained the goal and officially announced the starting of the first Italian course, the First Level Academic Degree in “Design of Sustainable Mobility and Transportation Means” (3 year course – 180 CFA credits), whose lessons will be starting in October 2010.

Sustainable mobility – educational and thoughts on the contemporary paradigm of mobility

The mobility system, the transport system transport and environmental sustainability have the role of primary importance for the development of economy and culture in our Country. In order to maintain and increase the international prestige of Italian society and companies operating in this field, and to enhance their ability to compete in a market characterized by processes of globalization increasingly urgent, it is now essential to provide good training, can to be the center of research and innovation. IAAD opened in 2010 the First Level Academic Degree in “Design of sustainable mobility and transportation means” course, which deals specifically with systems and solutions to improve mobility in contemporary society, with a focus on sustainability environment.